Advisory Suite · InsuranceOctober 2, 2026
1

Internal Competition — TM Products vs Each Other

When to recommend one product over another within the same insurer

1A. Three-Pay ILPs: Wealth Advance vs Treasure FlexiWealth vs Treasure Supreme

RHB Wealth Advance vs Treasure FlexiWealth

3-PAY ILP
Key Differentiator: Wealth Advance is the entry-level mass-affluent 3-pay ILP (min SA RM10k) with an Inflation Shield; Treasure FlexiWealth is the HNW estate distribution vehicle (min SA RM30k) with a higher early admin charge that drops to zero after Year 3.
Feature Wealth Advance Treasure FlexiWealth
Min Sum AssuredRM 10,000RM 30,000
Coverage TermTo age 128To age 100
Premium Allocation100% (basic)100% (basic)
Admin ChargeStandard ILP charges20% Yr1 → 12% Yr2 → 0% Yr3+
Loyalty Bonus108%/168%/178% BSA at age 70/80/90/100100% BSA at payout age
Inflation Shield+10% every 5 yrs from Yr6, max 200% BSANone
Spouse CareYes — 100% BSA, max RM500kYes — 100% BSA
Target ClientMass affluentAffluent / HNW

Pick Wealth Advance when…

  • Budget is RM10k–RM29k SA range
  • Client wants inflation-escalating death benefit
  • Client values longer coverage (to age 128)
  • Staggered Loyalty Bonus at multiple ages preferred

Pick Treasure FlexiWealth when…

  • Client is HNW with budget ≥ RM30k SA
  • Primary goal is estate/wealth distribution to heirs
  • Client likes the 0% admin charge after Year 3
  • Prefers lump Loyalty Bonus at designated payout age

Treasure FlexiWealth vs Treasure Supreme

3-PAY ILP
Key Differentiator: FlexiWealth is open-ended accumulation to age 100; Treasure Supreme provides a structured Guaranteed Cash Payment (GCP) stream over a defined 15 or 20-year term — better for clients with specific income milestones.
FeatureTreasure FlexiWealthTreasure Supreme
Coverage TermTo age 100 (lifelong)15 or 20 years (defined)
Annual GCPNone — pure investment growthYes — from Year 1 onwards
3-Pay 15yr GCPN/A5%/8%/12% of SA + boosters
3-Pay 20yr GCPN/A8% flat + boosters every 5 yrs
GCP BoosterNone28%/68%/148% (15yr) or 30%/50%/60%/80% (20yr)
Investment ExposureFull ILP — all 7 fundsRTU top-up only (95% alloc)
Best ForLong-term growth + estateSpecific income planning

Pick FlexiWealth when…

  • No specific income timing required
  • Goal is maximum long-term wealth accumulation
  • Estate distribution at death is the primary focus
  • Client wants full ILP fund range exposure

Pick Treasure Supreme when…

  • Child's university in 15–20 years
  • Retirement income at a specific age
  • Client wants visible, scheduled cash flow
  • GCP gives psychological certainty — client sees income regularly

1B. Whole Life: Treasure 100 vs Treasure 100 Premier

Treasure 100 vs Treasure 100 Premier

WHOLE LIFE
Key Differentiator: Same product architecture — Premier pays higher GCP rates at every stage and targets HNW clients with a minimum premium of RM15,000/year vs RM5,000/year for standard Treasure 100.
FeatureTreasure 100Treasure 100 Premier
Min Annual PremiumRM 5,000RM 15,000
5-Pay GCP Rates5% / 10% / 15% of SA7% / 12% / 17% of SA
10-Pay GCP Rates10% / 20% / 30% of SA12% / 22% / 32% of SA
Illustrated Annualised Return~1.88% p.a.~2.62% p.a.
CoverageWhole life to age 100, GIOWhole life to age 100, GIO
GCP Accumulation Rate~3% p.a. (non-guaranteed)~3% p.a. (non-guaranteed)
Accidental Benefit+100% SA (ceases age 70)+100% SA (ceases age 70)

Pick Treasure 100 when…

  • Annual budget is RM5,000 – RM14,999
  • Mass affluent clients, starter legacy plan
  • Parents buying for newborns with modest budget

Pick Treasure 100 Premier when…

  • Client commits RM15,000+ per year
  • HNW — maximise GCP yield (2.62% vs 1.88%)
  • Multi-generational wealth with maximum income efficiency
  • Rule: if client qualifies for Premier, always default to Premier

1C. Protection ILPs: Essential Protect vs Essential Protect Premier

Essential Protect vs Essential Protect Premier

PROTECTION ILP
Key Differentiator: Essential Protect covers RM300k–RM999k; Essential Protect Premier is for clients who want RM1M+ legacy protection with doubled Spouse Care, doubled Loyalty Bonus, higher accidental multipliers, and a coverage-to-age-100 option.
FeatureEssential ProtectEssential Protect Premier
Min BSARM 300,000RM 1,000,000
Non-Medical LimitUp to RM 3.5MUp to RM 4M
Coverage Options15yr / 20yr / to age 7015yr / 20yr / to age 70 / to age 100
Accidental MultiplierUp to 300% BSAUp to 400% BSA (natural disaster: 4x)
Lifestyle Rewards+5% BSA/5yrs, max 10%+5% BSA/5yrs, max 20%
Spouse Care+10% BSA+20% BSA
Loyalty Bonus4% BSA at age 70/80/908% BSA (capped RM100k) at age 70/80/90
Premium Allocation5-pay: 60/90/100%; 10-pay: 60/65/75/100%Identical to Essential Protect

Pick Essential Protect when…

  • Client needs RM300k – RM999k in coverage
  • Working adult, standard family protection
  • Budget doesn't support RM1M+ SA

Pick Essential Protect Premier when…

  • Client specifically wants RM1M+ legacy
  • HNW — doubled Spouse Care and Loyalty Bonus
  • Wants coverage extension option to age 100
  • Estate planning beyond basic family protection

1D. Children's Plans: Treasure Builder vs Alpha Future

Treasure Builder vs Alpha Future

CHILDREN'S
Key Differentiator: Treasure Builder is an investment-first plan with ongoing GCP income + boosters across the full policy term; Alpha Future is education-first with a guaranteed 75% BSA maturity benefit and structured year-by-year payouts in the final 4 years.
FeatureTreasure BuilderAlpha Future
Insured14 days to 70 (flexible — can be parent)Child age 1–10 only
Pay Term5 or 8 years8 years
UnderwritingGIO — no medicalsFull UW required
Guaranteed MaturityNo — fund-value dependentYes — 75% of BSA guaranteed
Final-Year PayoutsNo10%/15%/20%/25% BSA in last 4 yrs
Annual GCPYes — stepped GCP from Year 1No
GCP BoosterYes — every 5 years (large payouts)No
Payor ProtectioniPayor Waiver 2.0 (death/TPD)Payor Benefit Rider (death/TPD/CI)
Tax ReliefStandard insurance reliefEducation category (with Payor rider)

Pick Treasure Builder when…

  • Want GCP income stream throughout — not just at maturity
  • GIO — fast approval, no medicals for child
  • Parent wants combined retirement + children's fund
  • Family accidental coverage for both parent and child

Pick Alpha Future when…

  • Specific university education savings goal
  • Client insists on guaranteed maturity payout
  • CI protection for parent via Payor Benefit Rider
  • Education tax relief is a priority

1E. Protection-Focused: Essential Assure vs Essential PrimeGuard

Essential Assure vs Essential PrimeGuard

PROTECTION
Key Differentiator: Essential Assure is pure term (no savings element, highest accidental coverage at 500%); Essential PrimeGuard is an endowment that returns 100–110% of all premiums paid at maturity — for clients who don't want to "lose" money on term.
FeatureEssential AssureEssential PrimeGuard
Product TypeTerm LifeEndowment
Min BSARM 350,000RM 500,000
Pay Term5 or 10 years5 years only
Coverage Term20yr / to age 70/80/10010 or 15 years
Maturity BenefitNone — pure protection100% (10yr) or 110% (15yr) of total premium
Lifestyle Reward+5% BSA every 3 years, max +20%None
Accidental MultiplierUp to 500% BSAUp to 300% BSA (via Term Booster rider)
UnderwritingGIO — no medical examFull UW
Cash ValueNoneGuaranteed from end of Year 1
Premium CostLower (term pricing)Higher (endowment pricing)

Pick Essential Assure when…

  • Maximum coverage per premium ringgit
  • GIO — fast approval, no medical questions
  • 500% accidental death benefit is a key selling point
  • Client understands and accepts "term and invest the rest"
  • Older clients who just need basic coverage

Pick Essential PrimeGuard when…

  • Client resists "wasting money on term"
  • 100–110% return of premiums at maturity = capital preservation
  • Forced savings element — client wants to receive money back
  • Short 5-pay with defined 10/15yr exit horizon
2

External Competition — Insurance vs Alternatives

What insurance gives that alternatives don't — and what it can't match

🏦

Fixed Deposit

3.5% base rate · PIDM protected up to RM250k

Insurance Gives

  • Death/TPD coverage included
  • Premium tax deduction
  • Direct nomination — bypasses probate
  • ILP funds can beat FD rates long-term
  • Inflation hedge via equity funds

FD Gives

  • Full liquidity (breakable)
  • Zero capital risk
  • PIDM protection
  • Guaranteed 3.5% p.a.
  • Zero commitment period
RM tip: "Your FD dies with you and goes through probate. Treasure 100 pays directly to your family on Day 1 — and the GCP income is comparable to FD interest, but comes with free death coverage."
🏛️

EPF

5.5% dividend 2024 · Employer 12–13% matching

Insurance Gives

  • Life + TPD coverage (EPF has none)
  • Covers stay-at-home spouses (no EPF)
  • Direct nomination — bypasses estate
  • Separate RM3k tax relief
  • Fund switching flexibility

EPF Gives

  • Employer 12–13% matching (free money)
  • Government-backed reliability
  • No mortality charges eroding returns
  • Consistent 5.5%+ dividend history
  • Simpanan Shariah for Muslim members
RM tip: "EPF and insurance serve different jobs. EPF is your retirement fund; insurance is your family's safety net if you never make it to retirement. You need both."
📈

Unit Trust (Direct)

Same fund managers · More fund choice · No protection

Insurance ILP Gives

  • Protection bundled — death + TPD
  • Tax deduction on premiums
  • Estate planning via nomination
  • Forced savings discipline

Direct UT Gives

  • Full liquidity at all times
  • No mortality charges eroding NAV
  • Lower total cost (pure investment)
  • Wider fund universe
RM tip: "In a direct UT, if you die your family gets the fund value — then waits months through probate. In an ILP, the insurer pays the death benefit directly to your nominee within days. Same funds, very different outcomes."
🟢

ASB / ASNB

~5.5% dividend · Guaranteed capital · Bumiputera only

Insurance Gives

  • Open to all races (non-Bumi can invest)
  • Life + disability protection
  • Estate planning tools
  • No RM200k investment cap

ASB Gives

  • Guaranteed principal (capital-safe)
  • Consistent ~5% dividend history
  • Full liquidity anytime
  • ASB financing leverage available
RM pitch (for Bumi): "Once you've maxed ASB (RM200k cap), your next RM should go into an ILP — same concept of disciplined savings, but now with life coverage and no cap."
🥇

Gold

+28% USD in 2024 · Currency hedge · No income

Insurance Gives

  • Regular income stream (GCP)
  • Life + disability coverage
  • Tax deduction on premiums
  • Estate planning via nomination

Gold Gives

  • Inflation + currency hedge (USD-priced)
  • No commitment period
  • No mortality charges
  • Tangible safe-haven asset
RM tip: "Gold and insurance are complementary. TM Enterprise Fund returned +27.6% in 2024 — actually outperformed gold in MYR terms. Gold hedges MYR risk; insurance protects your family. Own both."
🏠

Property

Rental yield ~3–5% · Leverage · High entry capital

Insurance Gives

  • No leverage — no debt risk
  • Globally diversified exposure
  • Zero maintenance cost
  • Instant payout on death (vs months)
  • Entry from RM10k — vs RM50k+ down payment

Property Gives

  • Leverage magnifies returns
  • Rental income (passive)
  • Tangible asset, family use
  • Higher capital appreciation potential
RM tip: "If you die before paying off your mortgage, what happens to your family's home? MRTA covers the loan — insurance protects the people. You need both when buying property."
3

Fund Performance Ranking — 2024 vs YTD 2025

TM funds: 2024 full year + YTD 2025 (live NAV as of 6 Apr 2026). Takaful: 1-year return to Feb 2026.

Tokio Marine Funds

2024 full year + YTD 2025 (live NAV as of 6 Apr 2026) · Ranked by YTD 2025

1
Orient Fund ▲ was #8 in 2024
Equity — Asia ex-Japan · NAV: RM1.9829
YTD +22.60%
2024: +0.29%
2
Bond Fund ▲ was #6
Bond — Fixed Income · NAV: RM2.5585
YTD +5.06%
2024: +3.82%
3
Global Sustainable Fund ▲ was #7
Equity — Global ESG · NAV: RM1.1036
YTD +4.25%
2024: +2.71%
4
Dana Ikhtiar
Islamic — Shariah-compliant · NAV: RM1.1989
YTD +2.47%
2024: +14.25%
5
Managed Fund ▼ was #2
Balanced — Equity + Fixed Income · NAV: RM3.6190
YTD +0.29%
2024: +20.03%
6
Enterprise Fund ▼ was #1 in 2024
Equity — Bursa Malaysia · NAV: RM4.0396
YTD -1.54%
2024: +27.63%
7
Luxury Fund ▼ was #5
Equity — Leisure/Lifestyle · NAV: RM0.4688
YTD -4.13%
2024: +11.69%
—
Dividend Fund
Equity — FBM 100 · New Sep 2025 · NAV: RM1.1661
New fund
—
Balanced Fund
Balanced — Mixed · NAV: RM0.9893
New fund

Takaful Malaysia Funds

1-year return to Feb 2026 · Best available proxy for 2024

1
myGlobal Sustainability Fund
Global Equity Shariah — US tech-heavy
+11.51%
2
myEquity Fund
Local Equity Shariah — FBMSI tracking
+8.35%
3
myDividend Fund
Dividend Equity Shariah
+4.67%
4
myBlue Chips Fund
Blue Chip Equity Shariah
+4.31%
5
myGrowth Fund
Growth Equity Shariah
+3.06%
6
myBalanced Fund
Balanced Shariah — Conservative
+2.93%
7
myGlobal Sukuk Fund
Bond Shariah — Global Sukuk
-1.10%
1

TM Enterprise Fund at +27.63% is the standout winner — strong case for recommending it in ILP illustrations for growth-oriented clients.

2

TM Dana Ikhtiar at +14.25% is the best Shariah-compliant TM fund — default pick for Muslim clients on TM products.

3

Takaful myGlobal Sustainability (+11.51%) is the best Takaful fund — driven by Nvidia, Apple, TSMC exposure. Use for tech-forward Muslim clients.

4

TM Orient (+0.29%) and Global Sustainable (+2.71%) were the weakest. Consider fund switching recommendation for clients currently in these.

5

Takaful Global Sukuk is the only negative fund (-1.10%) — impacted by interest rate sensitivity in the sukuk market. Avoid for short-term focused clients.

6

TM Managed Fund at +20.03% offers strong risk-adjusted returns for clients who want equity upside with some bond cushion — often overlooked.

4

Product Decision Tree

A guided path from client situation to product recommendation

START What is your primary need? 🛡️ Protection Coverage focus 📈 Investment Wealth growth 🏛️ Legacy Lifetime income 🎓 Education Children's fund ☪️ Shariah Compliant needed Need RM1M+ coverage? Or want capital return? YES NO Essential Protect Premier RM1M+ SA · SIO · 400% Accidental Coverage to age 100 option Want money back at maturity? YES NO Essential PrimeGuard Endowment · 100-110% return 5-pay · Guaranteed capital Essential Assure Pure term · GIO · 500% AD Most affordable protection Annual budget? How much per year? <RM10k RM10–29k RM30k+ Treasure Builder 5 or 8-pay · GCP + Booster GIO · Family accidental cover RHB Wealth Advance 3-pay · 100% alloc · GIO Inflation Shield · Age 128 Need income stream by specific date? YES NO Treasure Supreme 3-pay · 15 or 20yr term GCP stream + GCP booster Treasure FlexiWealth 3-pay · Estate distribution To age 100 · 100% alloc Annual budget? RM5k vs RM15k threshold RM5k–14k RM15k+ Treasure 100 Whole life · GIO · 5 or 10-pay GCP 5%/10%/15% · 1.88% p.a. Treasure 100 Premier Whole life · GIO · 5 or 10-pay GCP 7%/12%/17% · 2.62% p.a. Need guaranteed payout regardless of fund performance? YES NO Alpha Future 8-pay · 75% BSA guaranteed Structured 4-yr payouts Treasure Builder 5 or 8-pay · GCP stream Investment upside + income Global or local focus? TM or Takaful funds Global equity Local equity Takaful myGlobal Sustainability Fund +11.51% · US tech · Shariah Takaful myEquity / myDividend Fund FBMSI · +8.35% / +4.67% TM products: pick TM Dana Ikhtiar (+14.25% in 2024 · Best TM Shariah fund) Conservative: myBalanced Fund 34% equity · Stable · +2.93% TM Product recommendation Takaful / Shariah fund Decision question
5

Quick Reference — Client Profile to Product

One-glance cheat sheet for matching client needs to the right product

HNW, wants lifetime income, no medicals
Treasure 100 Premier
Mass affluent, guaranteed income, no medicals
Treasure 100
Needs high coverage + legacy, RM1M+
Essential Protect Premier
Needs coverage RM300k – RM999k
Essential Protect
Wants capital returned at end of term
Essential PrimeGuard
Wants affordable pure protection, GIO
Essential Assure
Children's education, guaranteed maturity
Alpha Future
Family protection + income + investment
Treasure Builder
HNW, 3-pay, estate distribution to heirs
Treasure FlexiWealth
3-pay, structured 15/20-year income stream
Treasure Supreme
Affluent, 3-pay, inflation hedge, to age 128
RHB Wealth Advance
Flexible lifelong ILP with medical/CI riders
Essential FlexiLink Plus
Simple savings + protection, affordable entry
Essential Elite SaverPlus
Shariah, global equity growth (US tech)
Takaful myGlobal Sustainability
Shariah, local equity Bursa Malaysia
Takaful myEquity / myDividend